Wednesday, October 24, 2012

A Blogging Predicament: Branding

To my six or so lovely readers out there and those who straggle in from facebook on occasion to see if I've changed my template lately, first of all.... how you doin'?

No, sorry - anyway, thank you for being here.  I have a blogging predicament: the split personality.  I have two blogging motivations.  The first is to document my life for me and anyone who cares to tag along.  The second it to be a resource and information center for small scale agriculture and sustainable food systems.  Right now with school taking up obscene amounts of my time I'm not really very committed to either, but that rises and falls with my reading load.

I am not skilled or disciplined at crafting relevant blog posts (but I would like to be).  I was recently asked to write a guest post on Detroit's local food initiatives for the University of Vermont's food blog and while I feel like I know a lot of what is going on around here, I feel woefully inadequately prepared to write such a post or to have a post link back to my blog, where I'm not really doing much of anything.  But how can I let such an awesome opportunity escape!?

I want to rebrand a little, especially now that I'm taking more serious steps toward getting my suburban homestead in place.  Om-Nom Acres now has a facebook page with 10 likes! We are also holding a community event on November 3rd.  We have a dozen people coming by the house to help us relocate and critter proof our compost bin, close our our current beds, build several more huge beds with decorated concrete bricks, fill everything with compost, and plant garlic, cover crops, and spring bulbs. In exchange for their work they will be fed breakfast (mini omelets), lunch (sandwiches and sides), and dinner (tacos!) and they each get a portion of our harvest next summer.  Kind of like a mini-CSA.  We are also holding a raffle where in order to enter you need to submit a proposed logo and slogan for Om-Nom Acres - no money exchanges, only brilliant creativity.  I'm hoping to have actual shares for sale in the 2014 season and would like to add canning workshops to the calendar next summer.

I'm wondering if I should take the steps to shift my blogging over to an Om-Nom Acres blog.  I already have the url for blogger in place, but I might be ready to rent a domain name in which case I will need to figure out who will host it and how to build it!  I don't know what to do with this blog, or how to combine posts about my personal life, community food organizing, agricultural awesomeness, Om-Nom Acres goings-on, and whatever hell else I post about without boring some readers or looking incredibly unfocused, but I know I won't be able to keep up with two blogs.  And can I be a professional blog with gifs!? Because seriously, that's a monkey on my back that I'm not ready to let go of just yet.  I just don't know what to do with myself.

Those of you who have blogs or have ever had to "brand" yourself professionally, how do you deal with it?  Those of you who read here, what are your thoughts?


  1. This blog post was in my Reader today, it might be helpful...

    1. Oh my gosh Jamie! Thank you! Awesome link.

  2. This is a constant struggle for me too. I would continue to read any direction you take it :-)